Copenn is a fragrance brand launching its online storefront on Shopify to expand its digital presence and reach a wider audience. The platform is designed to showcase the full product range in a refined and immersive way, reflecting the brand’s desired image while delivering a seamless shopping experience.
Year
2025
Category
Shopify
Tools
Figma
Shopify
What This Project Aims to Solve
Provide customers with a complete and convenient way to explore the full product collection
Communicate the brand’s identity and aesthetic clearly through curated visuals and cohesive design
Expand payment options to better support international customers and improve global accessibility
From Research to System Design
The project began with developing three distinct design directions, each exploring different visual tones and brand interpretations to define how Copenn should be represented online. These directions focused on capturing the brand’s fragrance identity through mood, typography, color palette, and layout style.
After finalizing the selected direction, the website was designed and developed based on a Shopify theme framework, customizing key pages to align with the brand’s aesthetic and business goals. All essential pages including homepage, product pages, collection pages, and checkout flow were structured to ensure visual consistency, intuitive navigation, and a seamless shopping experience across devices.
The Designed Solution
The result is a visually cohesive Shopify storefront that balances brand storytelling with functional e-commerce performance. Customers can browse products effortlessly, experience the brand’s refined identity, and complete purchases through flexible international payment methods strengthening both brand presence and global reach.
