Alpha Capital is a property listing website redesign focused on improving usability, brand visibility, and lead generation. The project enhances the property search experience through clearer categorization and a search-first interface, while integrating key features such as wishlist, comparison tools, and map support. The result is a faster, more structured, and user-centered platform designed to support engagement and drive conversions.
Year
2025
Category
Website
Tools
Figma
What This Project Aims to Solve
Simplify and enhance the property search experience with clearer categorization and intuitive keyword search
Strengthen brand presence through visible logo placement and integrated brand storytelling
Improve user engagement with social media integration, wishlist, and login functionality
Upgrade the Single Property experience with related listings, comparison tools, map integration, and future-ready virtual tour support
Develop a dedicated lead-generation landing page for local users with a simple, Thai-first interface
Optimize website performance and loading speed, especially on mobile
From Research to System Design
The UX strategy began with creating a clear and structured sitemap to reorganize the website architecture and simplify complex property information. By defining categories, search behavior, and user flow early in the process, the foundation ensured intuitive navigation and logical content hierarchy.
The design prioritized search-first interaction, placing the search panel prominently within the hero section to immediately address user intent. Supporting features such as wishlist, property comparison, and map integration were strategically positioned to enhance decision-making, while performance optimization and a simplified interface ensured accessibility for local, low-tech users.
The Designed Solution
The redesign resolves the search challenge by positioning a clear, intuitive search panel at the center of the hero section, making property discovery immediate and effortless. Brand visibility is strengthened through consistent use of CI colors, visuals, and refined design elements. Key user-requested features including wishlist, property comparison, map integration, social visibility, and a dedicated lead-generation landing page are seamlessly integrated, resulting in a faster, more user-focused platform that supports engagement and conversions.
